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Marketing Management

Tourism Management And Marketing

Tourism Management And Marketing

Approx. Rs 150 / piece

Tourism management and marketing: the business of travel agency operations

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Network Marketing

Network Marketing

Approx. Rs 150 / piece

Network Marketing is a method of marketing that utilize independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods.

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Marketing Management

Marketing Management

Approx. Rs 750 / piece


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Global Marketing Book

Global Marketing Book

Approx. Rs 425 / piece

Global marketing

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International Marketing

International Marketing

Approx. Rs 615 / piece

International marketing

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Cases In Rural Marketing:An Integrated Approach

Cases In Rural Marketing:An Integrated Approach

Approx. Rs 383 / piece

Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.

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Business Market Management (B2B)

Business Market Management (B2B)

Approx. Rs 563 / piece

Business Market Management (B2B) : Understanding, Creating, and Delivering Value

Anderson builds the book around a framework of understanding, creating, and delivering value.

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Marketing Channels

Marketing Channels

Approx. Rs 560 / piece

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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Rural Marketing: Text And Cases

Rural Marketing: Text And Cases

Approx. Rs 398 / piece

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.

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Principles Of Direct And Database Marketing

Principles Of Direct And Database Marketing

Approx. Rs 653 / piece

Normal 0 false false false EN-IN X-NONE X-NONE This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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Marketing Management

Marketing Management

Approx. Rs 608 / piece

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions.

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Social Networking For Business: Choosing The Right Tools

Social Networking For Business: Choosing The Right Tools

Approx. Rs 1,693 / piece

Social networking for business: choosing the right tools and resources to fit your needs in social networking for business, rawn shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at ibm and participating in social networking on the internet.

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Capital Market

Capital Market

Approx. Rs 653 / piece

The financial system of a country promotes savings by providing a wide variety of financial assets to the general public.

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A Framework For Marketing Management

A Framework For Marketing Management

Approx. Rs 442 / piece

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.

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Marketing Book

Marketing Book

Approx. Rs 590 / piece

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage.

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Marketing Defined, Explained & Applied

Marketing Defined, Explained & Applied

Approx. Rs 482 / piece

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied.

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Principles Of Marketing

Principles Of Marketing

Approx. Rs 620 / piece

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives.

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Marketing Of High-Technology Products And Innovations

Marketing Of High-Technology Products And Innovations

Approx. Rs 648 / piece

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

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The Strategy And Tactics Of Pricing

The Strategy And Tactics Of Pricing

Approx. Rs 449 / piece

The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably

The Strategy And Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

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Internet Marketing: Strategy, Implementation And Practice

Internet Marketing: Strategy, Implementation And Practice

Approx. Rs 608 / piece

Internet Marketing is a comprehensive guide to how organizations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

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Business To Business Marketing

Business To Business Marketing

Approx. Rs 563 / piece

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing.

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Marketing Public Relations

Marketing Public Relations

Approx. Rs 594 / piece

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach.

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Sams Teach Yourself Facebook For Business In 10 Minutes

Sams Teach Yourself Facebook For Business In 10 Minutes

Approx. Rs 739 / Piece

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads.

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Wired To Care

Wired To Care

Approx. Rs 602 / piece

“Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.”

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Marketing For Hospitality And Tourism

Marketing For Hospitality And Tourism

Approx. Rs 676 / piece

The most widely used Hospitality marketing text this leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world.

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Marketing Management: A South Asian Perspective

Marketing Management: A South Asian Perspective

Approx. Rs 559 / piece

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice.

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Marketing Management

Marketing Management

Approx. Rs 250 / piece


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Global Marketing Management Book

Global Marketing Management Book

Approx. Rs 576 / piece

Abundant case studies available in text and online

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Service Marketing People,Technology, Strategy

Approx. Rs 485 / piece

Service marketing people, technology, strategy.

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